Unit 43 - Branding and packaging
Tuesday, 9 December 2014
Packaging Lid Design
Packaging Lid Design
For my lid I started off with the plain circular background.
Next I placed my logo into the center of the design.
I wanted my lid design to relate to my wrap around so I took the background and placed it onto the design.
However I found that with the background my logo wasent very elegiable. I made another circle and placed it underneath my logo. This allowed my logo to stand out.
I then added a border around the circle.
I looked at using a darker colour to help contrast the logo which I really liked.
To finish off I made the outline of the circle darker aswell.
Monday, 17 November 2014
Packaging design development
Packaging design development
However I thought that the shape looked a little plain so I placed my pattern over the shape which I really liked.
Next I added my logo to my design.
I played around with the logo size, making sure the logo was bold and eye catching.
The next thing I looked at was the positioning of my text. After trying out different places for the text I found that the text fit comftably ust under the logo.
I did the same for the lactose free text; trying out different positions. I liked the thought of having lactose free at the bottom of the design, however it was very hard to see with the background. I added in a small line across the bottom which worked well and really made the lactose free stand out.
For the nutrients table I started off with a rounded edge square and added in the basic content.
I thought that the table looked too plain so I thought It would be a good idea to take the same shape I idrew for the front
and use that as the table.
I continued to add in the final values for the table.
Finally using the line tool I drew out the lines separating the text.
With the table complete I added it onto the net.
I needed to add in the ingredients next, and because my net is curved I needed to arch my text. However after putting the text underneath the table I didn't really like how it looked.
However I had an idea to place the ingredients list at the bottom of the table which fit perfectly.
To finish off I added in the weight, barcode and recyclable symbol for the legal requirements.
Friday, 7 November 2014
Packaging background
Packaging background
Designing the pattern
I wanted to create a pattern instead of using one from the internet, so using the pen tool i created this.
Putting the pattern together
I put the pattern together in a sequence, which created this larger pattern.
Adding the colour scheme
I decided to incorporate the colour scheme and pattern together and created these for the background of each design.
Colour schemes
Colour schemes
I made a quick colour scheme for each flavour that i feel represents the three flavour.
Net
Net
Made a variety of nets each time adjusting the curves angle.
I found that net three fit the best around my vessel. I did the same thing again; taking the net and slightly changing the angle.
Final net.
Packaging vessel ideas
Packaging vessel ideas
I decided to look at the different packaging vessels that i could potentially use for my final design.
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