Packaging typeface

Packaging typeface

I started to look at a variety of typefaces that i could potentially use on the design. In the end I decided that I was going to use .......... as it how it was a simple font and it went well with the script logo, without drawing your attention away from the logo.

After choosing to use this font I decided to make a few adjustments to the text. I started off by making the type more thin and elegant. Finally I added a gold gradient so that it matches with my logo.

Logo Development

Logo Development

Thumbnails

I started off with drawing a couple of thumbnails just to get a few ideas.

Sketches/Drawings

I chose to use this design and drew out the design in more detail.

Illustrator Development

Next i went onto illustrator and using the pen tool i drew out a simple template of the design. With the template finished i made slight refinements to logo until i came up with this final design.

Using the pen tool I traced my design .....

Now I had a rough vector version of my logo I could start developing it further. I started off with extending the end of the G to add a more script feel. Next I didn't like how the T's flick looked and I found that there was a lot of space around the top area, so I drew out this swirl design which I found really added to my flowy script look I wanted to show.

Too finish off I needed to look at a colour scheme. I really like how this design from my research ......  Had used gold in there design which I feel would really push my design to a more medium/high market position. 

 The Haagen-Dazs ice cream is the vessel that i would be using to showcase my design as i really liked the gold lid. And i really wanted to take the gold colour from the lid and put that into my logo. Using the gold tones from the lid i was able to add a gradient to my logo to create this shiny gold look.

Packaging brainstorm ideas

Packaging brainstorm ideas

I created a list of potential product i could use for each brief.  In the end i decided to go for the Sugar Free brief as it gave me a which i could use for my final design.

After quickly brainstorming a few products that i would like to do i chose that i am going to base my design around ice cream and starting a second brainstorm for my products name.

Research

Research

My first choice of brief was to do sugar free, so i had based the majority of my research on sugar free products. However after deciding that i wanted to base my design on ice cream i would be more appropriate to do brief 1: lactose free.

Point of sell

Packaging Net Task

Packaging Net Task

For this exercise we were told to create 3 net designs; one to fit a cuboid, one a cylindrical object, and finally one a wrap for a punnet. Before anything else i needed to decide what the subject of each net would be. In the end i decided that my cuboid design will be made to hold a perfume bottle, my cylindrical design to wrap around a coffee product, and my wrap around to be made for a fruit salad.

Net Designs

Logo Design

Rendered logos

Sketches of design ideas

Nets On Illustrator

Cylindrical

Coffee Beans

Wrap Around

Fruit Salad

Cuboid

Perfume

Development

Cylindrical

Coffee Beans

Wrap Around

Fruit Salad

Cuboid

Perfume

Final Designs

 

Evaluation

Coffee can

For my cylindrical design I decided that the subject of my design would be coffee, in particular coffee beans. I decided to have my net so it would wrap around a can, which is a very simple and easy net design. On the front of the net design I have my products logo placed clearly at the top with the name of the product in this case with coffee beans underneath. For the title I used a bold font and placed it right in the center so that it is clear and stands out.  Another thing that I added to the front was the weight of the product so that it can be found easily. I added a final touch of the fair-trade logo, as this is a recognisable logo and is a good selling point to customers.

And for the back of the net I have the nutrition value which takes up most of the room so that it can be easily read, and underneath would be the full list of ingredients and potential allergies. I also added the barcode and the estimated symbol to show the products weight.

In conclusion I would say that this design is simplistic and I have added all of the necessary information, using the space well to display them. 

Fruit salad

Next is the wrap around design, which I decided that the product would be based on fruit salad. Like the coffee net this has a very simple net layout. On the front of the design (3rd down from the top) I have the product title, which is fruit salad, and next to that sits next to an image of the fruit, which should catch customer’s eyes. In the top right hand corner you can see my logo, and just from the left of that three circles that contains some information about the product such as it has 0% fat, which can attract many customers interests. The last things that I added to the front of the net were the logos for one suitable for vegetarians so that it is clear and easy to see. The second is for sugar free, again to attract the customers.

For the top of the net (second down from the top) you can see that I had added the same features as the front of the net except from the image making sure I don't overcrowd the design.

On the back of my net design I have a nutrition table that takes up most of the room so it can be clearly seen. Underneath is the ingredients list and next to it I have the barcode.

Finally the bottom of the net I have a few legal requirements such as the CE mark and the estimated weight.

In conclusion I think that I have added most of the legal requirements, and have spread out the information evenly. Also thinking about what would make people interested into buying the product. 

Perfume

My final net was for a cuboid design, which I decide to create a box for a perfume bottle. Out of the three designs this had the most complex net design that I took from a net that I found when we were looking at existing brands packaging, as it is stable and has quite a simple net layout. For the front of the design in the center you would see the logo with the name underneath, this would be the main focal point in the design. Just below the title I placed the size/volume of the product so that customers can easily find this information. Finishing off with a small slogan at the bottom.

On the back of the net I have the ingredients list clearly placed near the center of the design and in a bright colour, so that it is eligible and cannot be missed. And at the bottom you will see the estimated weight and barcode.

In conclusion I would say that everything is layer out clearly with nothing too overcrowded, and that the design meets most of the legal requirements.